If business is slow, you’re not alone.
Healthcare competition is ramping up, and very quickly: by 2022, the ADA has predicted that we’ll have 16% more practices in the United States. For you, this means that you’re going to have to increase your efforts to get ahead of the curve.
You might be noticing the initial signs of tough competition ahead, such as a flattening or slight decrease in revenue, or a decline in your number of patients. Maybe you’re used to getting 20, 30, or even 40 new patients per month, and now that number has fallen to around 10-20. If you’re down to less than 10 new patients per month, this is a huge red flag.
Do any of these describe you?
- Younger patients aren’t finding me
- Your new patients seem to be older
- The average age of your patients is rising
- Your revenue is falling, or has flattened out
- Local competition is growing, but your practice is stagnant
- More competitors are springing up, and many of them are corporate
- Your current marketing efforts aren’t returning revenue
- You’ve hired marketing companies, but you can’t even tell if they’re making you money or not
- Referrals and word-of-mouth recommendations have brought in patients in the past, but are no longer as effective
Why have these things happened? Potentially…
- You’re not on the cutting edge of dental digital marketing
- Competitors have been evolving and utilizing effective online advertising, while you are being left behind
- Your marketing doesn’t speak to millennials; you need a marketing company that understands young people like the back of their hand
- You’ve hired bad marketers. If this is the case, you’re not alone. Very few marketers in the dental field truly know how to grow a practice with digital marketing!
- Your practice is nowhere to be seen in Google searches
- You’ve hired a local marketing company out of convenience. But they don’t specialize in the healthcare industry, and therefore don’t understand your market and audience, or HIPAA and other regulations
